Information
From a bulk-optics test bench and spectrum analysis performance testing during the development of telecom cables to media conversion datacom technology then AOC cable applications for big data, it's been a fascinating journey.
Frequently asked questions
It began with a simple idea fuelled by a passion for knowledge. Now, as a small business, we pride ourselves on personal attention and dedication to every detail.
Our approach is rooted in quality and integrity, ensuring that everything we do reflects our commitment to excellence through lived experiences.
What markets/applications are you familiar with?
In chronological order, telecom, datacom, defence & aerospace
Have you ever physically used fibre optics?
Having set up two fibre termination facilities at both manufacturer and distributor, have trained operation staff in the "dirty stuff"
How do you explain fibre optics to an "electrical" or "data" professional?
As a business development manager, the key has always been to de-mystify fibre as a connectivity solution
Have you trained people in fibre optics?
While working at interconnect companies, the challenge was always to empower the sales staff to be able to sell fibre optics, together with electrical connectivity with which they tended to be more accustomed.
Have you written PRs for new products?
Customer engaging press releases have always been important in promoting fibre optic technology both to internal sales resources as well as the re-seller and distributor channels.
What is your experience in product management?
Key to the process of effectively bringing new products to market through a robust business case in conjunction with various functions within the business.
What is your experience in business case creation?
In order to obtain sign-off for the resource required, it is key to cover all bases for business case executive sign off
What is your experience in product launch and marketing strategy?
Data sheet, press release, web & social media
Beyond the ordinary
This is where our journey begins. Get to know our business and what we do, and how we're committed to quality and great service. Join us as we grow and succeed together. We're glad you're here to be a part of our story.